Disclosure: I am involved with the 12seconds team, and I work with the company promoting 12seconds and their technology.
Today 12seconds launched a new app in the iTunes app store. It’s called 12mail, and you can download it from iTunes here.
I know that I’m biased, being that I work with the company and all, but I do believe that this app has incredible potential – it offers a new medium for communication. It’s like video visual voicemail. It leverages all of your friends in Twitter and Facebook to build your list of “contacts.” You can then send short videos (twelve seconds long) to those people. If they also have the 12mail app, they’ll be able to watch the video right there on the phone. If not, they’ll either a.) receive a DM on Twitter with a link to the video (private) or b.) a wall post on their Facebook profile (public)
Combining the ability to record and send video with the social networks you’ve built up on services like Twitter and Facebook is an excellent move. And the twelve second limitation on the length of videos works to your advantage on a mobile device. It’s quick to upload when you’re sending, even over clunky old EDGE. And it’s very fast to buffer and stream when you’re on the receiving end.
Sol, Jakey, Ethan and the rest of the team have worked really hard to put this app together, and I think the effort was well spent. A number of different folks in the press and blogosphere have covered the app today, including Cult of Mac, AppleTell, Techcrunch, ReadWriteWeb, Download Squad, and a bunch of others. I have no qualms giving this app a 10 out of 10. If you think I’m biased, well, you’re right. Don’t care.
A sample video I shot is below, as is a SRIBD doc that walks through the entire app. Check ‘em out.
You should get 12mail for your iPhone. on 12seconds.tv
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