Blippr tackles micro reviews - micro keeps getting bigger

Posted by David Speiser on August 15, 2008

On a scale of 1 to 10, I think Blippr is pretty cool.

Blippr is a review service; you write short-form reviews of all kinds of things (books, movies, etc.)  In an oxymoronic set of circumstances that only the Internet can enable, “micro” services are becoming huge.  Twitter started a couple of years ago, and has become a popular (in the Valley, not in Kansas) “micro-blogging” service.  In 140 characters or less you give your followers a status update.  Some people use this for life-casting (i.e. I’m going to get a burrito) and others for starting conversations (i.e. what are the chances that Vista will stop sucking?).  In my opinion, the latter is a much more interesting use for the service.

Twitter is about “micro-blogging” because they have a strict limitation on your content - all posts must be 140 characters or less.  That’s as opposed to say Wordpress, which is unlimited blogging (gurgitate to your heart’s content).   12seconds (which we’re involved in directly and which we posted about last month) also imposes a user constraint (twelve seconds, in case that wasn’t obvious.)  Blippr follows suit with a constraint of their own, 160 characters or less.

Erick Schonfeld at Techcrunch wrote an article about Blippr a couple of weeks ago, which offers a fine summary of the product.  I just signed up for an account myself - want to be friends?  So far I’ve reviewed a couple of movies, Dark Knight and 300.  Blippr encourages reviews for all kinds of products, including movies, music, games, books, and more.  The restraints force you to be choosy with your words and even your characters.  (Might want to start liking the ampersand.)

I see lots of opportunities in this product to link out to other products and services, whether amazon book and music purchases, netflix movie rentals, booksfree book rentals, social networks likes Shelfari, Facebook, and more… the list is more or less never-ending.  Some of those deals could include affiliate deals that might even generate revenue, which is always a nice little bonus in an internet company.

I like the UI in Blippr.  When you type out a review, a blue bar below the text window indicates how much space you have left.  Where Twitter uses a numeric counter (which turns red and features a minus sign when you pass 140), I think the visualization of the blue bar is effective and more interesting to watch.

Blippr’s also done a great job of integrating other services; it’s quite easy to link your blips to your Twitter stream, to your FriendFeed, and to a myriad of other services.

There are a number of things I think BLippr could improve upon - doubtless they’ve considered these already, but I’ll voice them anyway.  I think it would be cool if you could embed blips, make a widget out of all my blips, specific genres of blips, etc.  It’d be nice to have the option to embed them directly on my blog, on a profile page, etc.

Also, SMS integration makes a lot of sense.  According to tehir Get Satisfaction page, that’s coming soon.  I can see a great deal of utility to that feature, especially in regards to a spontaneous interaction with something or other (i.e. I just walked out of Indiana Jones 4, and I’m so offended by the refrigerator scene that I want to tell the world RIGHT NOW!)  I get it, they don’t have the money / resources / infrastructure / developers etc.  yet.  But they need to add SMS soon.

I also think this is an appropriate complement to Yelp, and other restaurant / business review services.  I’d like to see them expand their focus (or create a sister service) that is dedicated to that market.   And lastly, outside access seems really important to me.  How can I dip into the Blippr-o-sphere on my mobile handset when I’m in line at the movie theater and the movie I wanted to see is sold out?  Or I am at Green Apple Books (Clement and 6th in San Francisco, check ‘em out) and I want someone’s opinion on a book.  A short, to-the-point opinion.

Overall, I think this service shows more promise than most “web 2.0″ (god I hate that term) companies.  I’m interested to see where it goes.  To the right I’ve embedded a screenshot of my (considerably) shorter review of Blippr, using Blippr.  Neat.

This is also posted at LIVEdigitally.

A Review of Twitterific, Totally Almost Awesome

Posted by David Speiser on April 29, 2008


My Review: 6

Twitterific is an Apple-only application from Icon Factory that allows you to follow updates from twitter on your Mac.  You can download it for free here, on Apple’s download site.  Sarah Perez at ReadWriteWeb wrote an article about Adobe Air apps that covered Twirhl (a Twitterific competitor.)  So there are lots of options out there (free, paid, competitive apps, etc.) that will let you accomplish the relatively simple task of monitoring your Twitter friends.  But here I am focusing on Twitterific.

What’s the good?  The app is shiny and semi-transparent (always a lot of fun) and really easy to install and to use.  And it works great.  It will give you a brief pop up every time someone you are following updates their Twitter, but it is unobtrusive and self-limiting, so it doesn’t get it your way.  It has shortcuts to update your own Twitter status, and to reply to someone directly (i.e. @thesolster) if you want to send a direct Twitter messsage.  In fact, because it’s super simple, pretty and does exactly what it supposed to, it should probably get a 9 or 10.

So what’s the bad? It keeps breaking.  Every 20 minutes to an hour, I will get a “lost network connection” error message.  Supposedly it’s Twitter’s servers breaking down under huge and strenuous loads.  Either that or my internet connection is spotty.  However, since all my other online apps and services seem to continue uninterrupted, I don’t think it’s my connection.  And, whenever I try to update or refresh my twitter through Twitter’s own website, it seems to work fine there as well.  So what’s the issue?

Now I like Twitter just fine.  I don’t agree with Andy Ihnatko’s blog post that Twitter is the best web app ever, but he’s for damn sure entitled to his opinion.  Myself, I’m a recent and reluctant new twitterer, sucked in along with my friend Jeremy’s recent explorations.  And it is kind of fun and sometimes useful.  But that’s not really the point of this post.

The point is, Twitterific is a good app and I like it, I just wish it would stop effing breaking. And until it does stop breaking, I can’t in good conscience give it more than a 6 out of 10.